eBay Seller Profit & Insertion Fee Calculator

Sale Price

The gross amount the buyer pays for your item. This is the starting point for all eBay fee calculations.

• Enter the item's selling price in your local currency.
• If you offer multi-buy discounts, use the effective per-item price.
• eBay's final value fee is calculated on the total sale amount including shipping charged to the buyer.

Fee Structure

eBay charges several fees on each transaction:

• Insertion Fee — Charged per listing after free allotment is used (0–$0.35 typical).
• Final Value Fee — Percentage of total sale (varies by category, typically 12.55%–15.05%).
• Payment Processing — Managed Payments fee (~2.35% + $0.30 per order).
• Promoted Listings — Optional ad fee charged as % of sale only when item sells via ad.

Select a category preset or enter custom rates below.

Shipping

The cost you pay to ship the item to the buyer. If you offer "free shipping," this is baked into your sale price.

• Enter what you pay for postage, not what you charge the buyer.
• Include packaging materials if desired.
• If buyer pays shipping, the amount they pay is already part of the sale price and eBay fees apply to it.

Cost of Goods Sold (COGS)

What the item cost you to acquire or produce before listing it.

• Wholesale purchase price, manufacturing cost, or thrift-store find price.
• Include any sourcing fees, import duties, or prep costs.
• Does not include eBay fees or shipping — those are separate line items.

Net Result

Your take-home profit after all deductions:

• Net Profit = Sale Price − Insertion Fee − Final Value Fee − Payment Processing − Promoted Listings − Shipping Cost − COGS
• Profit Margin = Net Profit ÷ Sale Price × 100
• ROI = Net Profit ÷ Total Investment × 100

A margin above 15% is generally considered healthy for eBay resellers. Below 5% means you're barely breaking even after time costs.